The Association is a game mode in the NBA 2K series.
The Association is a realistic game mode in which the player must choose a team and manage the team across multiple NBA seasons over a long period of time.
The main screen of the mode is a calendar with the event schedule for the player's team. When the player clicks on a day, they can choose (if there is a game on that day) to play/simulate the game or (if there is no game on that day) to simulate through that date. If the player's team makes it to the playoffs, they can also choose to do the same on the Playoffs screen.
- The mode is not endless; it will end in around the year 2050.
- Strangely, the player can choose to "watch" a match that they should be taking part in, although the result of the game still counts towards their team's record.
- Strangely, the player can still spectate the rest of the playoffs after their team has been eliminated.
- The mode apparently takes place in an alternate universe where COVID-19 never broke out. This is confirmed by the presence of the unaffected 2019-20 season schedule (along with that in any season onwards) and huge crowds which are rarely seen in COVID times.